#BeFearless
Overview
Samsung's #BeFearless campaign aims to help millennials overcome common fears such as fear of heights and public speaking through VR technology
Role
Art Director
Concept development, Visual Mockups, Storyboard, Digital ad design, Digital campaign development
Team
Creative director, Copy writers, Account executives, Film production, Digital agency
Client
Samsung Launching people
Samsung ‘Launching people’ aim to discover and support the potential of individuals around the world, They had developed VR training program with Gear VR which is called ‘Be Fearless’. This program helps overcome the fear of public speaking and the fear of height. Our team worked on digital campaign with various media including film, digital ad, and social media marking.
